The weather is beginning to crisp up, the leaves are starting to fall and the color pink is everywhere. That can mean only one thing…it must be October and Breast Cancer Awareness Month.

October is the month set aside to remember and honor almost three million survivors whose lives have been touched by this disease, and remind all women that early detection is the strongest weapon we have in fighting breast cancer.

breast cancer awareness month 2016

I’m Taking Charge will spend the next 31 days spreading awareness not just on breast cancer, but awareness for the difficult journey those who have already been diagnosed walk every day, and highlight the support those women and all survivors receive from their loved ones, friends, volunteers and organizations around the world.


Breast Cancer is the most commonly diagnosed cancer in women, according to the American Cancer Society, and it is the second leading cause of death in women.

Most of us have been affected by a breast cancer diagnosis in one way or another.

Each year over 246,000 women will be diagnosed with breast cancer. Even with greater awareness, early detection and the advancements in breast cancer treatment more than 40,000 women will die. That’s someone’s mother or grandmother, aunt or sister, maybe a friend, even a daughter.

breast cancer awareness month 2016

With so many facts and figures out there let’s boil that down to something easier to comprehend. Every two minutes a woman is diagnosed with breast cancer and one woman will die of breast cancer every 13 minutes.

During October events will take place all over the world that will bring attention to breast cancer. Millions of women will have mammograms, begin genetic testing, family and friends will run, walk, wear pink ribbons, and those just starting their journey will begin to understand they have options after a mastectomy by attending Breast Reconstruction Awareness (BRA) Day events that bring attention to breast reconstruction.

breast cancer awareness month 2016

Survivors will share their stories, their pain and their strength. What all this will lead to is empowerment, by providing women with facts, the ability to gain the necessary knowledge and to make the choices that will allow them to take control of their breast cancer story.

So this month take the hand of the woman next to you, and walk together into October and Breast Cancer Awareness Month. We are stronger in numbers.


1 in 8 women (and their families) need your encouragement

Want to share some encouragement? Join our “Voices of Love” campaign this month (winning entries will be posted on our social media each weekend in October, and will each receive a box of six pink macaroons). For more information, click here or on the image below.

breast cancer awareness month 2016